Shane Beamer and the South Carolina Gamecocks secured a massive recruiting victory as five-star interior lineman Darius Gray committed to South Carolina, choosing the Gamecocks over SEC rival program, LSU.
South Carolina Signs Landmark 10-Year Nike Deal
The University of South Carolina has ended its longstanding affiliation with Under Armour and entered a new 10‑year partnership with Nike, valued at approximately $77.5 million. The agreement includes $500,000 in annual cash, a $7 million-per‑year retail product allowance, a $250,000 supplemental product allocation, and performance‑based bonuses tied to athletic success.
A’ja Wilson at the Heart of the Deal
A central feature of the arrangement is the integration of A’ja Wilson’s signature gear into Gamecock basketball. The deal includes Nike-branded A’ja Wilson “A’Two” player-edition sneakers with South Carolina-specific colorways, as well as travel and team gear under her influence.
Wilson’s Personal Response: “It’s Only Right.”
Upon learning of her increased role in the partnership, Wilson took to Instagram and summed up her feelings succinctly: “It’s only right.” The comment reflects her historic contributions to the program and underscores how naturally her legacy blends with South Carolina’s identity.
Shifted from Under Armour to Nike
The deal represents a strategic pivot for South Carolina, which had been outfitted by Under Armour for all its athletic programs since 2011. As the last SEC school under that brand, this shift also brings a fresh visual identity and new branding opportunities beginning in the 2026‑27 academic year.
What’s Included Beyond Cash
The deal isn’t just about funds. South Carolina gains alternate uniforms, broad gear allowances, and marketing opportunities tied to one of its most iconic alumni. The inclusion of Wilson’s gear offers both symbolic and tangible extensions of her impact—on and off the court.
A Legacy Woven Into the Future
From leading the Gamecocks to their first national title in 2017 to becoming one of the most decorated athletes in school history, Wilson’s influence stretches far beyond the court. This Nike agreement solidifies her role in shaping the university’s athletic image—now having her legacy literally stitched into Gamecock gear.
