Kevin Thelwell, recently appointed as Rangers’ sporting director, is preparing for a transformative summer at Ibrox, focusing on strategic squad restructuring and managerial appointments. Drawing from his experiences at Everton and Wolves, Thelwell aims to implement a data-driven, collaborative approach to recruitment and player development .
A significant aspect of Thelwell’s strategy involves establishing clear “non-negotiables” in the transfer market. This approach emphasizes the importance of signing players who not only possess the necessary skills but also align with the club’s evolving tactical identity. Thelwell’s previous collaboration with Sean Dyche at Everton highlighted the necessity of integrating players who fit the team’s style and system, rather than merely adding talent without strategic consideration .
Thelwell’s commitment to a structured hierarchy at Rangers includes appointing a head coach who aligns with the club’s vision, ensuring that recruitment and tactical strategies are in harmony. This move aims to address past recruitment missteps and build a squad that can compete effectively in Scottish football .
Thelwell’s emphasis on data-driven decision-making and a cohesive club identity reflects a modern approach to football management, aiming for long-term success and consistency across all levels of the club .
